This is Our Story

Welcome to the Design Moe. We’re pleased that you found us.

We opened Design Moe in 2009, in San Diego’s north county city of Escondido.

We chose Escondido for a number of reasons. Besides being central to the northern part of San Diego, we love Escondido’s charming, old-fashioned downtown with street side cafes, historic buildings, and mature trees. Escondido is also close to our family home in Fallbrook.

We were lucky enough to find a 2000 SF storefront that dates from 1920. Before becoming a design studio, the building had been a hospital (Escondido’s first), a diner (Squeaky’s Rendezvous Cafe), and a sales annex for the museum next door.

In 2022 we made the decision to plant more roots in North County by purchasing a new building at 327 S. Ivy street in Escondido.  Our new building is just three blocks east and three blocks south of our previous location. We are all very involved in Escondido’s historic downtown, including the Escondido Downtown Business Association, Esco-Alley Art and the music festivals.

After our dog, Stella, made it clear that she prefers to join us daily at the studio, we officially hired her as Design Dog in 2013. Since then she has used her social contacts and the occasional blog to create a media presence for the company.

In 2014 we adopted the tag line, We love what we do! because we really do love our design work, from the first moment of meeting and interviewing a client to the satisfaction of seeing them glow with pleasure in their new space.

That energy has made Design Moe a success. We’re proud to announce that the national design site Houzz has awarded Design Moe Best of Houzz every year for the last 5 years. Among others, Design Moe projects have been featured in San Diego Home/Garden Lifestyles Magazine, and Kitchen & Bath Design News. And the city of San Diego awarded us a Best Business Award in 2017.

We look forward to working with you!

-Heather Moe & Dan Forster, Owners